Girl Scouts of the USA

Senior Brand Marketing Manager in Fund Development

US-NY-New York - National Office
4 weeks ago
Job ID
2016-1037
# of Openings
1
Category
Marketing/Communication
Type
Full-Time

About Us

We're 2.6 million strong—1.8 million girls and 800,000 adults who believe in the power of every G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ to change the world. We’re the preeminent leadership development organization for girls. And with programs from coast to coast and across the globe, Girl Scouts offers every girl a chance to practice a lifetime of leadership, adventure, and success.

 

The Senior Brand Marketing Specialist - Fund Development is responsible for developing strategic marketing campaigns, in collaboration with the Fund Development team leads, to meet Girl Scouts of the USA (GSUSA) partnership and funding goals.

 

These campaigns will include short and long-term strategies that leverage the joint goals of GSUSA and the corporate sponsor, engaging customers and constituents in our mission and creating long-lasting involvement with our brand.

 

You Are:

  • A relationship builder, you will work with the marketing representatives from sponsors and/or partners. You will ensure that events and programs are consistently on-brand, developed with relevant content and drive toward audience engagement and fundraising goals.
  • Strategic, you will provide strategic input to fund development materials for GSUSA and Councils.
  • An expert in building marketing strategies and campaigns in partnership with the Fund Development team that supports sponsors, funders and/or partner relationships, anchored by a deep understanding of brands, data and analytics, and how platforms and tools can enhance the customer experience.

You Will

  • Partner with Fund Development team leads to co-create and implement strategies, project plans, campaigns and timelines for marketing driven activation that maximize revenue and ROI.
  • Identify and implement strategies and assets that expand and elevate communication of GSUSA corporate partnerships, mission and messaging.
  • Assist in the development of annual GSUSA marketing plans.
  • Contribute to creative strategy development and copy evaluation.
  • Assist in the execution of brand related marketing research.
  • Work in a fast-paced environment and juggle many responsibilities (supervising direct reports, vendors, agencies) and projects at once, to deadlines and budgets.
  • Develop strong working relationships across the fund development organization ensuring that events and programs are consistently on-brand, developed with relevant content and drive toward audience engagement and fundraising goals.
  • Travel up to 30%.

You Need

  • A minimum of 8 years’ experience in pitching, activating and maximizing fund development relationships.
  • Experience in building marketing strategies and campaigns in partnership with the Fund Development team that supports sponsors, funders and/or partner relationships, anchored by a deep understanding of brands, data and analytics, and how platforms and tools can enhance the customer experience.
  • Excellent verbal and written communications, especially adept at developing and pitching persuasive capabilities presentations and creative promotional concepts. Experience making make persuasive presentations to internal stakeholders and internal and external senior leadership.
  • Excellent project-management and problem-solving skills with capability to move fluently between strategic and tactical work.
  • Passion for mission-driven organizations; experience in youth space preferred.

Girl Scouts of the USA is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, basis of disability, or any other federal, state, or local protected class.

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