Girl Scouts of the USA

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Brand Marketing Manager

Brand Marketing Manager

Job ID 
# of Openings 
Job Locations 
US-NY-New York - National Office
Posted Date 

More information about this job

About Us

We're 2.6 million strong—1.8 million girls and 800,000 adults who believe in the power of every G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ to change the world. We’re the preeminent leadership development organization for girls. And with programs from coast to coast and across the globe, Girl Scouts offers every girl a chance to practice a lifetime of leadership, adventure, and success.


One of our flagship leadership learning opportunities for girls is our iconic Girl Scout Cookie Program, the largest entrepreneurial program for girls in the world.  Every year, as girls manage their cookie business, 64% of American households purchase over $200 million boxes in support of our mission. The $800+ million sale, teaches girls essential life skills like goal setting, decision making, money management, business ethics, and people skills at the same time as it powers thousands of unique experiences for local Girl Scout Troops year round.    


The Brand Marketing Manager - Girl Scout Cookies Brand, is responsible for executing marketing strategies that advance the Girl Scout Cookie® Program and cookie product portfolio. These activities will require collaboration with the Content, Girl Scout Merchandise and Licensing teams (internal) and creative agency of record, councils, vendors, and licensees (external) on all aspects of our brand campaigns. This role will be responsible for delivering constituent engagement with the Girls Scouts’ mission. The position reports to the Senior Brand Manager, Girl Scout Cookies Brand. Join us on our exciting journey to make a significant difference for our parents, volunteers, councils, and most importantly, our girls.


You Are:

  • Collaborative
  • A creative problem solver
  • Adept at working in a fast-paced environment and engaging in multiple projects at a time
  • Outgoing and comfortable with making presentations to peer stakeholders 
  • Innovative, with an understanding of brands and tools that drive engagement and loyalty
  • Passionate about mission-driven organizations

You Will

  • Assist in development of Girl Scout Cookie brand annual marketing plans, market research, creative strategy development, implementation, and evaluation of strategies that expand and elevate the GSUSA mission.
  • Develop and execute qualitative and quantitative research.
  • Synthesize data, build insights and provide recommendations for next steps to drive senior level decision-making.
  • Drive and project manage cross-functional team efforts, including internal MarComm team and external agencies, to implement project plans and timelines.
  • Create content for, manage, and deliver webinars.

You Need

  • A Bachelor’s degree in marketing or a related area from an accredited university or equivalent relevant experience.
  • 4 years of direct to consumer experience in brand management, advertising, retail promotions, consumer packaged goods or new product development (including, concept, product and packaging design, creative development and market launch).
  • A proven track record in using data & analytics and market research to deploy brand marketing strategies and deliver against KPIs (product sales, consumer adoption, etc.).

This is a full-time position. Days and hours of work Monday through Friday, 9:00 a.m. to 5 p.m. Occasional evening and weekend work may be required as job duties demand.   


Girl Scouts of the USA is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.