Girl Scouts of the USA

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Digital Marketing Data Analyst

Digital Marketing Data Analyst

Job ID 
# of Openings 
Job Locations 
US-NY-New York - National Office
Posted Date 

More information about this job

About Us

The Alumnae & Lifetime Membership initiative is responding to the clear need and call to action in our nation for strong leadership, gender parity, and a talent pipeline to meet organizations’ needs for a skilled workforce. Our goal is to mobilize and sustain a network of millions who effect change for girls to be successful in the world. This includes 59 million former Girl Scout members as well as millions more who care passionately about our mission. Specifically, this initiative will prove Girl Scout impact, build a talent pipeline, elevate Gold Award Girl Scouts, and offer opportunities to alumnae and supporters to donate, volunteer, advocate, and become Lifetime Members of Girl Scouts.


Girl Scouts of the USA (GSUSA) seeks an experienced Digital Marketing Data Analyst to analyze and validate digital channel (web, SEO, social) data to identify trends and make recommendations to optimize performance in order to meet organizational goals.


You Are

  • Familiar with SEO and Bright Edge or other SEO reporting products (preferred)
  • Adept at working in a fast-paced environment and able to successfully juggle numerous requests and reports
  • Data-driven

You Will

  • Create dashboards and variance reports for web and social MarComm teams, and provide a holistic digital channel overview to help us understand how to improve performance.
  • Identify KPIs, analyze and monitor metrics for ad-hoc and ongoing digital campaign reporting.
  • Spot trends and clearly communicate implications to partners (such as Fund Development and Girl Scout Merchandise GSM) and to the MarComm team.
  • Recommend new metrics to measure as our channels evolve.
  • Create presentations for team updates that clearly outline performance gaps/opportunities to accompany dashboards with deeper level data.
  • Create ongoing and ad hoc reports for various teams across Girl Scouts.
  • Analyze channel performance (individually and across platforms such as Adobe, Facebook, Twitter), identify trends and make recommendations to optimize based on goals.

You Need

  • Excellent verbal and written communication skills.
  • A Bachelor’s degree in Statistics, Statistical Analysis, Business Administration or Digital Marketing preferred or equivalent work experience.
  • A minimum 3-4 years’ experience using the following analytics products and platforms: 
  • Adobe Analytics, Adobe Target and Google Analytics
  • Adobe Report Builder & Work Space to create automated analytics reports.
  • Ability to create DTM rules within Adobe Analytics to implement new tracking requirements
  • Facebook Insights, Twitter Analytics and other social platforms (e.g. Radian 6)
  • Advanced Excel and PowerPoint knowledge


More about Girl Scouts of the USA:


Take the Lead Like a G.I.R.L!


When she's a Girl Scout, she’s also a G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™.

We're 2.6 million strong—1.8 million girls and 800,000 adults who believe in the power of every G.I.R.L.


When you think Girl Scouts, you might think cookies, but there’s so much more to it!

Girl Scouts are big thinkers, groundbreakers, and role models. Every day, Girl Scouts unleash the power of G.I.R.L. to make amazing things happen. 

  • We’re the preeminent leadership development organization for girls.
  • Girl Scouts offers every girl a chance to practice a lifetime of leadership, adventure, and success.
  • Girl Scouts has always emphasized the importance of being civically engaged.
  • We’re introducing Girl Scouts of every age to science, technology, engineering, and math (STEM) to help them see how they can actually improve the world!
  • Girl Scouts offers to high school girls the Girl Scout Gold Award which represents the most prestigious award in the world for girls—and the most difficult to earn—and it’s only available to Girl Scouts.  

Girl Scouts of the USA is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.