Girl Scouts of the USA

  • Social Media Partnership Manager

    Job Locations US-NY-New York - National Office
    Posted Date 6 months ago(6 months ago)
    Job ID
    # of Openings
  • About Us

    The Social Media Partnership Manager serves as a core member of the Social Media team and an integral part of the Marketing team. She/he works closely with key stakeholders, externally as well as across the Movement. Collaborating with internal partners including Fund Development, Alumn, Program, and Marketing, she/he spearheads content creation, campaign ideation, and execution to engage and educate our audiences on funded / strategic partnerships and initiatives.


    The Social Media Partnership Manager serves as a liaison between the social media team and Fund Development/Partnership teams, providing posting schedules and detailed analytics reports that help increase effectiveness of all funded and partner campaigns. This role will be on the front line of communicating to with stakeholders and will be required to make, in the moment communication decisions, when speaking about related sensitive issues on social media, on calls or in meeting with external stakeholders and will be accountable for communicating relevant information to councils. She/he also plays a role in the content production of the Girl Scout Blog and other National social channels. She/he will meet with potential contributors to create content and blog series that fulfill organizational objectives while maintaining a consistent and unified brand voice in all pieces.


    Applicants with experience determining when to take an issue “offline” and how to do so are preferred.


    You Will

    • Lead content creation for funded partnerships, providing toolkits, blog posts, and all other assets for social media posts (organic and paid), and share publishing schedule with Fund Development and external stakeholders 
    • Serve as an advisor to funded partners to align social messaging across channels
    • Conduct and deliver detailed social media analytics reports to aid in the acquisition and retention of funded partners
    • Use social listening tools to track the volume of conversations related to Girl Scouts’ funded partnerships and identify opportunities to elevate campaign messaging
    • Work collaboratively with campaign, corporate relations, and cause marketing advisors to provide accurate, up-to-date information and real-time support for all ongoing initiatives
    • Set deadlines and maintain editorial calendar for the Girl Scout Blog, which is shared with the Editor-In-Chief and contributing writers
    • Suggest ideas and series concepts for blog, and work with Sr. Digital Media Strategist to assign articles to appropriate contributors
    • Review all partner posts from contributing writers to ensure they appropriately reflect the Girl Scout brand voice and tie back to programs, initiatives, or campaigns. 
    • Work closely with Fund Development to generate content that supports/highlights funded partnerships via blog and social media
    • Align with the social media calendar to develop and contribute to a schedule to promote blog and increase readership
    • Develop, target, and track metrics for campaigns and general social activity, including reactive and proactive engagement; develop digital reports based on these metrics.
    • Coordinate with the Social Media Campaign Specialist and the PR team to promote digital campaigns and announce breaking Girl Scout news.
    •  Serve as social media consultant to 112 councils and GSUSA staff, as needed, through phone consultations, presentation at GSUSA conferences, and digital-learning webinars.
    • Collaborate with social media team to ensure 16/7 social media customer service and support without exceeding the normal workweek hours
    • Optimize digital/social ads
    • Co-manage social media calendar and publishing responsibilities
    • Perform other duties as assigned


    You Need

    • 3-5 years of relevant experience
    • Bachelor’s Degree, certification/training related to Social Media, Advertising, and Partnerships are preferred.
    • Strong writing, account/client management skills and the ability to work cross-functionally with legal, fund development, partnerships, and marketing team members to ensure sponsor, funder, and partner communique are on brand and meet contracted deliverables.
    • Experience managing/optimizing paid digital campaigns, developing real-time marketing campaigns, and determining when to take an issue “offline” and how to do so
    • Agency experience, social listening experience, social data/analytics reporting skills, an integrated marketing and a communication background 



    More about Girl Scouts of the USA:


    Take the Lead Like a G.I.R.L!


    When she's a Girl Scout, she’s also a G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™.

    We're 2.6 million strong—1.8 million girls and 800,000 adults who believe in the power of every G.I.R.L.


    When you think Girl Scouts, you might think cookies, but there’s so much more to it!

    Girl Scouts are big thinkers, groundbreakers, and role models. Every day, Girl Scouts unleash the power of G.I.R.L. to make amazing things happen.


    • We’re the preeminent leadership development organization for girls.
    • Girl Scouts offers every girl a chance to practice a lifetime of leadership, adventure, and success.
    • Girl Scouts has always emphasized the importance of being civically engaged.
    • We’re introducing Girl Scouts of every age to science, technology, engineering, and math (STEM) to help them see how they can actually improve the world!
    • Girl Scouts offers to high school girls the Girl Scout Gold Award which represents the most prestigious award in the world for girls—and the most difficult to earn—and it’s only available to Girl Scouts.  



    Girl Scouts of the USA is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.


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