Girl Scouts of the USA

  • Regional Public Relations Director

    Job Locations US-Remote
    Posted Date 6 months ago(5/31/2018 12:53 PM)
    Job ID
    2018-1232
    # of Openings
    1
    Category
    Marketing/Communication
    Type
    Full-Time
  • About Us

    GSUSA is seeking an experienced Regional Public Relations Director to serve as a national GSUSA spokesperson during critical media cycles.

    She/he will partner with the communications team to passionately protect and enhance our brand. Reporting to the VP, Communications, this individual will ensure GSUSA stays relevant and competitive in the marketplace, in both English and Spanish language media by developing bi-lingual messaging platforms specific to critical issues, in tandem with all other GSUSA messaging toolkits. 

    The selected candidate will collaborate with colleagues and stakeholders to localize information and content that reinforces the value and impact of Girl Scouts to every girl in every community. The Regional Public Relations Director will cultivate a strong network of Spanish media outlets regionally and nationally, vital to the growth of the Girl Scout Movement.

    She/he will champion our mission: to build girls of courage, confidence, and character who make the world a better place.

     

    Then. Now. Always.

    You Will

    • Cultivate a strong network of Spanish media outlets regionally and nationally, vital to the growth of the Girl Scout Movement. 
    • Collaborate with GSUSA communications and local council communications to secure compelling video B-Rolls to be used for membership, cookie, stem, civic engagement and other relevant Girl Scout activities with the relevant Spanish-speaking media outlets including Telemundo, Univision, Entravision, and local appropriate TV in key markets.  
    • Lead outreach to major social and print media influencers.
    • Provide a plan to introduce and showcase the Girl Scout Gold Award in the Hispanic media.
    • Create a network of influential Latinas who were Girl Scouts.
    • Actively provide direction to the GSUSA social media team for the Latina market.
    • Maintain a regular cadence of media trainings, as spokesperson, with our agency (or agencies) of record.
    • Manage the process for and conduct media trainings for select Girl Scout Council spokespeople, in specialized areas. Conduct regional media trainings with council staff. 
    • Ensure that the Girl Scout Brand is positioned in a positive, forward facing light at all times, ensuring brand protection and health.
    • Serve as a national GSUSA spokesperson during critical media cycles, ensuring GSUSA stays relevant and competitive in the marketplace, in both English and Spanish language media. Develop bi-lingual (English/Spanish), messaging platforms specific to critical issues, in tandem with all other GSUSA messaging toolkits, in order to ensure as a Movement, we speak in one voice.

    You Need

    • Excellent verbal and written skills in both English and Spanish.
    • A strong understanding of broadcast principles and print media, especially across multiple and varied audiences or stakeholders, and exercises judgment and expertise in creating and matching messaging and communications channels to effectively reach, influence, and inform these key audiences or stakeholders.
    • An expert ability to stay calm and on message while in stressful situations and media cycles.
    • Speed, flexibility, adaptability, and ability to work under pressure in a fast-paced environment.
    • Ability to tune out a complex, matrixed organization with a multitude of stakeholders and constituencies, in order to stay focused and on message.
    • Outstanding judgment, problem-solving ability, resourcefulness, and unquestioned ethics. 
    • Demonstrated proficiency in serving as a spokesperson on a national level in both broadcast and print and ability to create communications materials copy for various types of audiences. 
    • The ability to work collaboratively with the executive level, other communications staff, and teams across Girl Scouts, and to connect the dots across the work of these teams and among major initiatives. 
    • A service mindset, including the desire to further the Girl Scout mission.

    Requirements: 

    • Bi-lingual (English-Spanish)
    • 10+ years external and/or broadcast experience within or for a network, corporation, agency, and/or nonprofit.
    • A Bachelor’s Degree in Journalism/Communications or equivalent work experience.
    • 40% travel to regional trainings required in addition to national media appearances as they arise.

    Girl Scouts of the USA is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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