Girl Scouts of the USA

  • Brand Marketing Manager - Fund Development

    Job Locations US-NY-New York - National Office
    Posted Date 4 months ago(7/6/2018 5:27 PM)
    Job ID
    # of Openings
  • About Us

    The (Marketing) Brand Marketing Manager - Fund Development is responsible for overseeing the execution of strategic marketing campaigns. This includes collaborating with Fund Development (FD) team leads to meet contract goals and cultivate long-term relationships that mutually elevate both brands. These campaigns will include short and long-term funded activations that leverage the strengths of both GSUSA and the partner, engage customers and constituents in our mission, support Girl Scout goals, and create long-lasting involvement with our brand. The position reports to the Senior Brand Manager, Fund Development & Strategic Partnerships.


    You are: 

    • Adept at working in a fast-paced environment and juggling many projects at once and meeting deadlines and budgets
    • Passion for mission-driven organizations
    • A proven collaborator 
    • Experienced in sourcing solutions that work for everyone

    Then. Now. Always.

    You Will

    • Partner with FD team leads to co-create and implement marketing strategies, project plans, campaigns, and timelines for marketing driven activation that maximize revenue and ROI.
    • Drive the on-time and on-brand delivery of Marketing and Communications assets related to funded programs through clear project management and cross-functional communication.
    • Implement strategies that expand and elevate communication of GSUSA corporate partnerships, mission, and messaging in omni -channel environments.
    • Develop strong working relationships across the fund development, MarComm, and with the marketing representatives from sponsors and/or partners.
    • Effectively evaluate design and copy assets for events/programs to ensure they are consistently on-brand, relevant, and support audience engagement and fundraising goals.
    • Contribute to data gathering and analysis needed for creative strategy development and renewal.
    • Assist in the execution of brand related marketing research. Activities include analyzing post research reports and providing recommendations for next steps.

    You Need

    • 4+ years’ experience in pitching, activating, and maximizing brand partner relationships
    • Bachelor’s degree in marketing, communications, or related area from an accredited university or equivalent relevant experience; Master’s degree preferred

    • Experience in building marketing strategies and campaigns in partnership with sales or fundraising that support sponsors, funders, and/or partner relationships, anchored by a deep understanding of brands, data and analytics, and how platforms and tools can enhance the customer experience
    • Excellent verbal and written communications, especially adept at developing and pitching persuasive capabilities presentations and creative promotional concepts
    • Experience making persuasive presentations to internal stakeholders and internal and external senior leadership
    • Demonstrated strong contribution as a member of cross functional teams with the ability to develop long-lasting productive relationships with external partners
    • Excellent project-management and problem-solving skills with capability to move fluently between strategic and tactical work
    • Experience in youth space preferred
    • Agency experience a plus
    • Proficient in MS-Office (Word, Excel, and PowerPoint)
    • Digital analytics experience a plus
    • Expertise in relationship building with top-notch interpersonal skills and client-facing experience

    This is a full-time position.

    Days and hours of work Monday through Friday, 9:00 a.m. to 5 p.m. Occasional evening and weekend work may be required as job duties demand.

    Travel - 20% - 30%


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