Girl Scouts of the USA

  • Senior Manager, Content & Alum Product

    Job Locations US-NY-New York - National Office
    Posted Date 1 month ago(1 month ago)
    Job ID
    2018-1259
    # of Openings
    1
    Category
    Marketing/Communication
    Type
    Full-Time
  • About Us

    The Content & Alum Product Senior Manager,  we’re seeking lives, breathes, and even sometimes dreams about making good content (or how to make good content great content). Her/his writing and communication style is smart, funny, snappy, imaginative, clever, witty, pithy, concise and attention-grabbing. She/he can think on their feet and write quick, witty words. She/he believes in the power of storytelling and is always ready to use her/his verbal superpowers to good use, to create integrated content packages that work across all channels. As part of our team of “storytellers” focused on capturing and curating the Girl Scouts brand voice and telling our story across multiple touch points, she/he will collaborate with GSUSA communities and councils to ensure consistency of brand voice and messaging across the organization.  The position reports to head of content in Marketing but fully supports the GSUSA Alum initiatives. This is a new initiative focused on engaging adult women with products and product experiences relevant to them.

    You Will

    • Plan and build out content hubs and strategies focused on our alum audiences
    • Bring a deep understanding of our brand and organizational needs in recommending content and online strategies - including brand positioning, messaging, campaign approach, taglines, and implementation
    • Surface the best content from Girl Scout councils around the country; re-package it for a national audience
    • Craft content with a focus on SEO; use metrics and analysis to improve sharing and engagement
    • Apply our brand voice and messaging to develop inspiring and creative content across a broad range of internal and external touch points including - online resources, articles, emails, video scripts, PR pieces, collateral, signage and advertising. 
    • Write compelling, accurate, catchy, on brand and grammatically correct content at a prompt pace
    • Stay abreast of industry trends and consumer insights, particularly in the fields of digital content, content marketing and SEO
    • Develop more robust product experience content based on initial learnings, both breadth of content as well as other channels.
    • Create product experience content strategy in addition to the content itself.
    • Work with Alum team to implement agile methodology which is new and different.
    • Provide content marketing support, ie, content for paid media campaigns for Alum.
    • Publish content on Adobe Experience manager and other digital platforms.

    You Need

    • Experience giving direction by writing a creative brief and taking direction from creative briefs
    • Experience writing digital/print/interactive advertising campaigns
    • Strong creative credentials and track record (either in copy, editing or design)
    • Highly organized, attentive to detail and business-minded.
    • Strong team player who works within tight deadlines
    • Familiarity with Adobe Experience Manager and BrightEdge or other industry leading content management systems required
    • Ability to/track record learning new software and technical platforms quickly
    • Minimum of 7 years of experience writing copy for non-profits and/or lifestyle brands; Degree in English, Communications, Marketing, Advertising or related field or equivalent relevant experience.

      

    Girl Scouts of the USA is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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