For over 100 years, we’ve helped girls develop the skills and confidence they need to blossom into their best selves. From our earliest badges in electricity, aeronautics, and natural sciences to today’s all girl robotics teams and cookie entrepreneurs, girls have challenged themselves through our skill-building opportunities, worked with inspiring role models and developed lifelong friendships.
The Senior Designer, Retail and Licensing is primarily responsible for developing design strategies and creating art assets that successfully support the organization achieving its revenue objectives. She/he owns the design process. The incumbent works with many internal communities to understand the content, themes, brand messages and target audiences. Combining this internal knowledge with an understanding of the wider commercial marketplace, she/he develops design direction including artwork for products, packaging and product marketing.
Conducts and presents seasonal market research across key demographic and product categories to support design direction. Regularly shops the market (in-store, on-line, tradeshows) to be up to date on trends and product innovations.
Conceptualize, design and produce original artwork to be applied to multiple product categories that is informed by the organization’s mission, brand direction/platform and market research for use in award-winning licensing program and in-house merchandising group. Target consumer demographics include: young girls, tween girls, teen girls, Girl Scouts alumnae, Girl Scout fans.
Work with national archives staff to mine historic art and design to repurpose as licensing program and merchandise assets and as inspiration for creating new, original art assets.
Collaborates with other GSUSA content creators to assess existing art assets for inclusion in the licensing and in-house merchandise programs.
Work with office of the general counsel to vet repurposed historic and contemporary art assets.
Conceptualize, design and produce original logo treatments for new sub-brands, packaging templates for sub-brands and target demographics in partnership with the Brand Marketing team
Incorporate vetted new art assets into product style guide.
Participate in brainstorming meetings with licensees, vendors, licensing team, licensing agency and merchandise teams.
Create concept sketches/renderings of new products, packaging, visual merchandising displays, etc., for use in pitch meetings.
Participate in creative meetings with licensees and vendors to provide overview of style guide and assets as well as art direction when necessary.
Participate in licensing and merchandise approvals function by providing design feedback on art submissions, informed by knowledge and experience of consumer trends, retail industry practices, retail buyer decision-making.
Comfort taking art direction, giving feedback, and navigating multiple points of view.
Strong illustration and graphic design skills in a variety of media and styles. Expertise in design and business software applications: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Adobe Acrobat Pro, Microsoft products.
5-7 years of experience creating original artwork and design applications for use by manufacturers of toys, children’s apparel, adult apparel, home décor, and other product categories.
5-7 years of product development experience
5-7 years of experience designing packaging for consumer packaged goods companies and or toy companies.
Knowledge of retail industry and merchandising practices a plus.
Willingness and curiosity to learn about Girl Scouts’ mission and history.
Ability to work independently and in a team, comfortable working with non-artists, able to advocate for and explain aesthetic viewpoint to non-artists.
Understanding of basic copyright and trademark protection..
Comfortable working on multiple projects simultaneously, able to meet deadlines and adjust to shifting priorities.
Girl Scouts of the USA is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.