Girl Scouts of the USA

  • Manager, Brand Marketing Cookie Product Strategy

    Job Locations US-NY-New York
    Posted Date 2 months ago(9/19/2019 10:23 AM)
    Job ID
    # of Openings
  • About Us

    Marketing and Communications is vital to the Girl Scout Movement’s success in delivering on its mission by: enabling vibrant membership and revenue growth; stewarding brand reputation and relevancy; and building engaging relationships and loyalty among consumer audiences - girls, parents, alum, volunteers and the public.


    The Brand Manager - Cookie Product Strategy is responsible for building marketing strategies that advance the product portfolio as part of the Girl Scouts Cookie Program. These activities will require collaboration with the Cookie Program (CP) and Program Strategy & Development (PS&D) teams, councils (internal) and creative partners, vendors, and licensed bakers (external) on all aspects of our campaigns. This role will be responsible for delivering constituent engagement with cookie products amongst various audiences: cookie buyers, volunteers, parents, and girls. The position reports to the Senior Director Brand Marketing, Cookie Program.


    Essential Responsibilities

    • Drive development and flawless execution of cookie product pipeline development, annual launch campaigns, creative development, implementation, and post-execution analysis.
    • Synthesize data, build insights and provide recommendations for next steps to drive senior level decision-making.
    • Partner with internal MarComm team and external creative partners to implement project plans and timelines for promotion of the product portfolio as part of the Cookie Program, to reach general market and targeted cultural audiences. This includes brief creation and oversight throughout every step of execution.
    • Cultivate consumer insights, including qualitative and quantitative research projects, analyzing post research reports and providing recommendations for next steps.
    • Partner with licensed bakers in developing the product pipeline, packaging, launch strategies and marketing tools for councils.
    • Acts as primary project manager on designated projects as required.


    You Need

    The Individual Contributor or Manager of 1, has significant expertise and may have responsibility for projects or processes.

    • Experience in brand management, advertising, retail promotions, or similar experience; consumer packaged goods or new product development (including, concept, product and packaging design and market launch) experience a plus.
    • Proven track record in using data & analytics to deploy brand marketing strategies and deliver against KPIs (product sales, consumer adoption, etc.).
    • Creative and innovative, with an understanding of brands and tools that drive engagement and loyalty.
    • Strong problem solving skills; adept at working in a fast-paced environment and juggle many responsibilities (supervising vendors and agencies) and projects at once, to deadlines and budgets with minimal supervision.
    • High quality verbal and written communicator that is comfortable making presentations to peer stakeholders.
    • Strong contributor to cross functional teams. Flexible, adaptable and highly collaborative; especially across national/local/federated organizational structures where persuasive alignment is required.
    • Passionate about mission-driven organizations; affinity for Girl Scouts is a plus. 
    • Office 365 or similar suites
    • Competency in PowerPoint or similar presentation software
    • Competency in Microsoft Excel or similar software

    Degree or Equivalent Experience:

    Bachelor’s degree in marketing or related area from an accredited university or equivalent relevant experience


    Minimum Years of Experience: 

    Minimum of five (5) years’ experience in corporate environment


    Four (4) years’ experience in brand management, advertising, retail promotions, or similar experience; consumer packaged goods or new product development (including, concept, product and packaging design and market launch) experience a plus




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