Marketing and Communications is vital to the Girl Scout Movement’s success in delivering on its mission by: enabling vibrant membership and revenue growth; stewarding brand reputation and relevancy; and building engaging relationships and loyalty among consumer audiences - girls, parents, alum, volunteers and the public.
The Brand Manager - Cookie Product Strategy is responsible for building marketing strategies that advance the product portfolio as part of the Girl Scouts Cookie Program. These activities will require collaboration with the Cookie Program (CP) and Program Strategy & Development (PS&D) teams, councils (internal) and creative partners, vendors, and licensed bakers (external) on all aspects of our campaigns. This role will be responsible for delivering constituent engagement with cookie products amongst various audiences: cookie buyers, volunteers, parents, and girls. The position reports to the Senior Director Brand Marketing, Cookie Program.
The Individual Contributor or Manager of 1, has significant expertise and may have responsibility for projects or processes.
Degree or Equivalent Experience:
Bachelor’s degree in marketing or related area from an accredited university or equivalent relevant experience
Minimum Years of Experience:
Minimum of five (5) years’ experience in corporate environment
Four (4) years’ experience in brand management, advertising, retail promotions, or similar experience; consumer packaged goods or new product development (including, concept, product and packaging design and market launch) experience a plus