Marketing and Communications is vital to the Girl Scout Movement’s success in delivering on its mission by: enabling vibrant membership and revenue growth; stewarding brand reputation and relevancy; and building engaging relationships and loyalty among consumer audiences - girls, parents, alum, volunteers and the public.
The Senior Director Brand Marketing – Cookie Program, is responsible for creating a brand vision and long term omni-channel strategy and activation plan for the iconic Girl Scouts Cookie Program to drive audience engagement, grow revenue and increase understanding of the program outcomes. This position is also responsible for interpreting the Girl Scout brand into an experience for the global commercial marketplace. This position will champion the ethos that informs the expanding product development ecosystem, delivering incremental revenue to the Girls Scouts of the USA and councils (the Movement) and great experiences for girls, parents and volunteers. This position will also be deeply immersed with the Girl Scouts Cookie and licensing business and operations, collaborate with executive and internal/external cross-functional teams, understand participate in governance processes and work closely with many stakeholders (including the Cookie Steering Committee, Girl Scouts Merchandise (GSM), licensed bakers, licensing agent, product sales, National Board of Directors Executive Committee). The position reports to the VP, Brand & Product Marketing with a dotted line to the VP, Girl Scout Cookie Program.
The Cookie Program is critical to the financial and social mission of every Girl Scout council and, thus, this role is critical to the success of the Girl Scouts. The ideal candidate will have a mix of creativity, strategic thinking, and an execution-oriented mindset. She/he will be responsible for delivering engagement with the Girls Scouts’ mission, continuously elevating program benefits and increasing awareness of how cookie earnings power amazing girl experiences year-round. They will oversee both the activation and long-term planning workstreams of the Cookie Program brand marketing. This position will manage a team of four: one Coordinator and three Managers.