Associate, Social Media & Content

Girl Scouts of the USA

Founded in 1912, Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls and the leading authority on their healthy development. Millions of Girl Scout alums across the country and the world have gone on to achieve incredible things and make a tremendous impact in fields ranging from public policy, medicine, journalism, and athletics to international relations, science, technology, art, and entertainment. 

As a mission-driven organization, Girl Scouts of the USA champions girls as they explore their worlds, try new things, and develop the courage, confidence, and character to make the world a better place. From stargazing during a first overnight camping trip to building robots, navigating a rocky hiking trail, working together on a community project, and learning about the importance of environmental stewardship, Girl Scouts of all backgrounds and abilities can unapologetically be themselves as they rise to meet new challenges and discover the issues that matter most to them. Along the way they learn the power of friendship, connection, and teamwork. 

Girl Scouts are doers, innovators, problem-solvers, creators, and dreamers, and the GSUSA team is here to center, support, and inspire them, working with 111 local councils across the country and USA Girl Scouts Overseas to deliver our life-changing Girl Scout Leadership Experience.

The Marketing team at Girl Scouts of the USA plays a key role in ensuring the Girl Scout brand remains relevant, visible, and engaging for today’s audiences.

Within Marketing, the Social Media team leads national storytelling across platforms including Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn, and X. The team creates culturally relevant content that supports membership growth, brand relevance, and program success.

The team also builds relationships with Girl Scout creators, influencers, and councils nationwide, helping amplify authentic stories from across the Girl Scout community.

#LI-Remote 

Girl Scouts of the USA is seeking a bilingual (Spanish/English) Social Media and Content Associate to support the publishing, creation, and execution of high-performing content across national social media channels.

This role is ideal for a highly organized and proactive creative storyteller, with strong instincts for what performs well on platforms like Instagram and TikTok.

Content Management and Publishing:

• Route the content calendar for approvals. Secure necessary approvals and schedule content.
• Publish and maintain the council stakeholder-facing SharePoint site of social media resources and assets.
• Serve as a point of contact for influencer vetting in partnership with the Girl Scouts Communications team.
• Manage and maintain a social media monitoring schedule.
• Track designer creative requests.
• Organize and maintain social video and asset library.
• Support editorial and content brainstorm meetings, including scheduling, calendar management, and preparation.
• Assist with community engagement, including comment moderation, response drafting, and identifying opportunities to drive conversation.
• Stay on top of platform trends, algorithm changes, and emerging content formats. Present trends during Monday trend meetings.
• Monitor social listening tools and identify relevant cultural or community conversations.

 Content Creation:

• Bring proactive content ideas to editorial meetings and contribute to social media campaign development.
•  Create engaging, on-brand social media content including short-form video, graphics, and captions.
• Shoot and edit short-form video optimized for social media, primarily using iPhone and platform-native or lightweight editing tools.
• Support on-site content captured at photoshoots or events. This is an occasional responsibility and may include travel.
• Help manage talent, families, and youth participants during content capture opportunities.
• Collaborate with brand, communications, cookie, program, and membership teams to align social media content with broader campaigns as assigned.

Reporting:

• Analyze performance of social media content and incorporate insights into weekly team calendar meetings.
• Assist with reporting requests as needed.

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. 

·       Proactive mindset with the ability to identify opportunities and act on them independently.

·       A positive attitude with the ability to keep cool under pressure.

·       Ability to work occasional evenings or weekends for live events or real-time social coverage.

·       Demonstrated understanding of social media trends, platform culture, and emerging content formats across TikTok and Instagram.

·       Social media publishing and reporting platforms (Sprout Social or similar)

·       Video editing tools (CapCut, In-app tools or similar)

·       Graphic design tools (Canva, Adobe Creative Suite or similar)

·       Proficiency with Microsoft Office or Google Workspace

·       Familiarity with project management tools (Wrike, Monday or similar)

• Bachelor’s degree or equivalent experience
• Minimum of 3-5 years’ experience in corporate environment
• 3-5 years of relevant, hands-on experience with social media content creation and management.
• Bilingual proficiency in English and Spanish required
• Strong prioritization, organization, and project management.
• Strong writing, verbal communication skills with the ability to adapt tone for different platforms.
• Strong understanding of short-form video platforms (Instagram reels, TikTok) and demonstrated experience filming and editing social-first content.

Applicants must submit one (1) or more links to live, published social media content. Examples include:

o   Social media static post(s)  

o   Short-form video post(s)

SALARY RANGE: $66,000 - $80,000

This represents the present low and high end of the pay range for this position. This pay range is only applicable to NYC Metro-based employees, on a hybrid schedule.  Actual pay will vary based on various factors, including but not limited to experience.

What We Offer: 

Girl Scouts is powered by people, and we encourage our team members to be their best selves in and out of the office. We place a high priority on flexibility and offer a competitive employee salary and benefits package that includes: 

Paid Time Off:  

GSUSA offers 20+ days of paid time off, 2 floating holidays, as well as 9 workplace holidays per year. GSUSA staff also enjoy a paid holiday year-end office closure between Christmas and New Year's.

Other Benefits: 

• Medical and Behavioral Health Coverage 
  • Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance. 
  • Both plans include GSUSA partial subsidy of premium costs
  • Dental and vision coverage 

• Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts 
• Company-paid life insurance 
• Flexible work arrangements 
• 12 weeks of paid parental leave 
• 401(K) with company match 
• Sick leave 
• Short- and Long-Term Disability for salary continuation 
• Health and Wellness Classes and Activities throughout the year 
• Access to Employee Engagement Groups 

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

WORK ENVIRONMENT: This job is remote with occasional east coast hours.

POSITION TYPE / EXPECTED HOURS OF WORK: This is a full-time position. Days and hours of work are Monday through Friday with a 35 hour per week schedule. Occasional evenings and weekends work may be required as job duties demand.

AAP/EEO Statement: GSUSA is an equal employment opportunity employe