Chief Revenue & Mission Officer

Founded in 1912, Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls and the leading authority on their healthy development. Millions of Girl Scout alums across the country and the world have gone on to achieve incredible things and make a tremendous impact in fields

ranging from public policy, medicine, journalism, and athletics to international relations, science, technology, art, and entertainment.

As a mission-driven organization, GSUSA champions girls as they explore their worlds, try new things, and develop the courage, confidence, and character to make the world a better place. From stargazing during a first overnight camping trip to building robots, navigating a rocky hiking trail, working together on a community project, and learning about the importance of environmental stewardship, Girl Scouts of all backgrounds and abilities can unapologetically be themselves as they rise to meet new challenges and discover the issues that matter most to them. Along the way they learn the power of friendship, connection, and teamwork.

Girl Scouts are doers, innovators, problem-solvers, creators, and dreamers, and the GSUSA team is here to center, support, and inspire them, working with 111 local councils across the country and USA Girl Scouts Overseas to deliver our life-changing Girl Scout Leadership Experience.

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Girl Scouts of the USA (GSUSA) is seeking a senior executive to lead and grow its enterprise programs, including Merchandising, Licensing, and the Girl Scout Fall Product and Cookie Program, while advancing the organization’s mission and long‑term sustainability.  This role combines strategy, commercial leadership, and cross‑functional collaboration to ensure these businesses deliver financial results, strong consumer experiences, and mission impact at national scale.

The Chief Revenue & Mission Officer (CRMO)  manages a nearly $50M portfolio, with more than $1B in national reach and brand impact, leads 6 direct reports and a team of ~50 professionals, and works closely with the CEO, GSUSA teams, National Board, and Council leadership nationwide.

Enterprise Leadership

• Report to the CEO and serve as a member of the Executive Management Team, contributing to organization‑wide strategy and decision‑making.
• Ensure national programs align with Girl Scouts’ mission, brand, and long‑term priorities.
• Partner across Program, Finance, Marketing, Technology, Legal, Council Operations, and External Partners to deliver integrated, scalable solutions.

Merchandising & Retail Operations

Lead the national merchandising business across direct‑to‑consumer, wholesale, and council retail channels.

• Set product and merchandising strategy, including assortment planning, pricing, inventory, and lifecycle management.
• Oversee ecommerce operations (girlscoutshop.com), including customer experience, site merchandising, promotions, and personalization.
• Manage wholesale operations serving Girl Scout Councils nationwide.
• Provide executive oversight of the organization’s owned distribution center and fulfillment operations.
• Develop and manage regional licensed vendors to meet local merchandise needs.
• Partner with Finance on sales forecasting, cost management, inventory planning, and margin performance.
• Work with Technology to improve POS, ecommerce, and operational systems used nationally.

Licensing & Brand Partnerships

• Develop and execute a national licensing strategy that grows revenue while protecting brand integrity.
• Identify, negotiate, and manage relationships with licensing agents and partners.
• Ensure all licensed products align with Girl Scouts’ mission, values, and brand standards.
• Collaborate with Marketing, Program, and Legal teams to manage intellectual property responsibly.

National Product Programs (Cookie & Fall Programs)

• Set long‑term strategy and financial goals for national product programs.
• Oversee end‑to‑end operations, including supply chain, vendor relationships, inventory, and logistics.
• Ensure a high‑quality experience for consumers, Girl Scouts, volunteers, and local councils.
• Drive continuous improvement through data, insights, and stakeholder feedback.
• Lead forecasting, budgeting, and performance management across product programs.
• Coordinate closely with Program, Marketing, Technology, Data & Insights, and Council Partnerships to support program execution.
• Monitor relevant retail, food & beverage, technology, and consumer trends to keep programs competitive and financially strong.

Data, Performance & Stakeholder Communication

• Use data and analytics to guide decision‑making and improve performance.
• Provide clear, regular reporting to the CEO, Executive Team, and Board.
• Communicate consistently and transparently with internal teams and local councils to align execution nationwide.

Other Duties

This job description is not intended to be an exhaustive list of all duties, responsibilities, or activities required of the role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

• Office 365 or similar suites
• Competency in PowerPoint or similar presentation software
• Competency in Microsoft Excel or similar software

• Degree or Equivalent Experience: Undergraduate degree required; MBA or advanced degree in business highly desired.
• Minimum of 15 years’ senior executive experience leading large, complex revenue‑generating businesses.
• Proven accountability for revenue growth, financial performance, and long‑term sustainability.
• Deep expertise in ecommerce, product development, merchandising, retail operations, and consumer experience.
• Strong background in vendor management, negotiations, and strategic partnerships.
• Broad business acumen spanning finance, supply chain, technology, brand, and operations.
• Highly analytical, data‑driven approach with strong planning and forecasting skills.
• Demonstrated ability to lead and inspire high‑performing teams in dynamic environments.
• Exceptional communication and stakeholder‑management skills, including experience working with boards and executive leadership.
• Leadership style that is collaborative, inclusive, and mission‑driven.
• Ability to balance strategic vision with disciplined execution.

Salary Range: $300,000 - $400,000

This represents the pay range for this position. Actual pay will vary based on various factors, including but not limited to experience and geographic location.

FEATURED BENEFITS:

What We Offer:
Girl Scouts is powered by people, and we encourage our team members to be their best selves in and out of the office. We place a high priority on flexibility and offer a competitive employee salary and benefits package that includes:

Paid Time Off: 
GSUSA offers 20+ days of paid time off, 2 floating holidays, as well as 9 workplace holidays. GSUSA staff also enjoy a paid holiday year-end office closure between Christmas and New Year's.

Other Benefits:

• Medical and Behavioral Health Coverage
• Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance.
• Both plans include GSUSA partial subsidy of premium costs
• Dental and vision coverage
• Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts
• Company-paid life insurance
• 12 weeks of paid parental leave
• 401(K) with company match
• Sick leave
• Short- and Long-Term Disability for salary continuation
• Health and Wellness Classes and Activities throughout the year

AAP/EEO Statement: GSUSA is an equal employment opportunity employer.